My daughter is a fan of Lego. Every time we sit on floor and start to build blocks, our beloved but spoiled cat Nikki comes over and leaves us with trouble. Sometimes, he steals the parts. At worse, the bridge and the castle spire which my daughter took a long time to build did not survive from her claws.

It was quite frustrating and I am worried about her swallowing the bits. I tried to discipline Nikki to not come over but I can’t really blame her when I saw his innocent face.

I knew that he actually wanted to play with us, squeezed in the castle and had some fun. At that sudden, an idea of build something new and verstaile for Nikki sparkled.

My former co-worker Leo, on the other hand, has five cats at home. While Leo has abundant experience with kitties, he also has abundant experience with translating the design concepts to actual direction that best aligns with business objectives. Soon we gathered a team and decide to develop the toys our small pets will LOVE!

Pets require fun and engaging toys to keep them happy and active. The problem is, they lose interest in toys quite easily, so we have to purchase various toys frequently. What about a Lego-like modular pet toy that is versatile enough and can be built into any configurations?

Once you have set up your PlayMate, your small pets will be able to crawl, jump, or nap – whatever he or she desires. We have designed and tested PlayMate so that it is safe and reliable, staying in place once you have set it up. Whether your pet is a little heavy, and loves to take long rests, or likes to stay up high, and extra bouncy, know that PlayMate could meet their needs.

As deep as your thoughts and ideas run, as plentiful as they are, you are never going to get to the end of all the fun times that PlayMate has to offer. Change your PlayMate, figuring out another configuration – and another, and another. We hope to turn PlayMate into a community effort, and let more pet owners to exchange their ideas so that little pets at home can get their fun!

- Yunesa